By 1989, businesses had begun to move back into the area, and a sister organization, the Cooper-Young Business Association, was born. In partnership, a small neighborhood children’s festival grew to become the annual Cooper-Young Fall Festival, which attracts over 45,000 visitors to the area on the second Saturday of each September for art, music, food, and entertainment. Proceeds from this event, the largest one-day festival in the Southeast, were used to establish the Cooper-Young Development Corporation (CYDC). The CYDC, through rehabilitation and new construction, has returned 34 single-housing units to the neighborhood to date.
By gaining not-for-profit 501(c)(3) status, the CYCA was able to enhance its role as a community facilitator. In 1991, it received a comprehensive, three-year community planning grant to help establish short-term and long-range goals (known as the Eagle Plan). Having gathered community consensus on priorities during the Eagle process, the Gateways 2000 program was initiated in 1997. This multi-year project focused on safety and beautification, culminating with projects completed in time for the turn of another century in this neighborhood. One of the most notable accomplishments is the Trestle Art Gateway over Cooper Street, which turned an abandoned, dilapidated, dangerous, lead paint and rust encrusted railway overpass into a permanent, lighted gateway welcoming residents and visitors alike to the neighborhood. It was the recipient of the 1999 Urban Art Vision Award for all of Memphis and Shelby County.
In lessons learned through the Gateway projects and the Eagle planning process, the Members Count campaign was born. This multi-year program, funded in part by the Community Foundation of Greater Memphis, increased membership donations to the CYCA by 98% over the previous five-year average in its first year. Currently in its second year, the campaign is poised to exceed the goals set by the steering committee for 2003, increasing not only fiscal capacity but also grassroots strength of the organization to effect change.